Sheet masks guys. I remember being skeptical of them when I saw them pop up a few year back, but this was long before my interest in beauty and skincare really took flight, when even moisturizer was a bit of a mystery to me. Now a few years later sheet masks have become a staple for myself and the industry. You know something has reached staple status when not only every luxury brand has their own, but places like CVS have dedicated shelfs to them. I’ve tried a good amount by now, but lets be honest, that’s not even scratching the surface. There are probably more types of sheet masks out there then wine at this point. I like picking up sheet masks as my introductory product to a new line. I think it gives a good, low commitment and economical way of testing the waters of a new range. Recently I’ve found myself a new favorite this way. Farmacy, a newer natural brand carried by Sephora that centers it line around a new found strain of Echinacea, has launched …